The major in Marketing program (BSMK) is an academic program designed for working professionals in a marketing or sales department, or for those desiring to move into these areas.
This major is designed to prepare students to become more effective within a competitive marketing arena. It is centered around the core marketing function and includes marketing of products and services, sales, and sales management issues, marketing communications, and applied marketing research.
While marketing is the core, the major also equips students with general business skills and a working understanding of fundamental economic, financial, and general management principles.
The curriculum will be completed in the order established by Indiana Wesleyan University. Indiana Wesleyan University reserves the right to modify the curriculum as necessary.
Students in the BSMK program are required to demonstrate proficiency in the area of accounting prior to taking ADM 474* by successfully completing one of the following options:
*Satisfaction of the BUS220P prerequisite accounting proficiency for the ADM474 course applies only to students in the BSMK program.
ADM201
(4 Weeks) |
Principles of Self-Management |
2 |
| This course will focus on group interaction skills and the management of individual and professional priorities. Some of the areas covered will include behavioral style analysis, communication processes within groups, versatility in dealing with supervisors and subordinates, goal setting, prioritizing, and time-management. |
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MGT421
(5 Weeks) |
Strategies in Marketing |
3 |
| An integrated analysis of the role of marketing within the organization. An examination will be made of the factors affecting consumer behavior, the development of marketing strategies and the recognition of marketing variables. |
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MGT302
(5 Weeks) |
Management and Leadership |
3 |
| A study of the techniques of management and leadership and their application to the development of improved managerial effectiveness. |
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MKG348
(5 Weeks) |
Service Marketing |
3 |
| A study of the marketing services as opposed to marketing of products. Topics include distinct aspects of service marketing, management of service marketing systems, and positioning the service organization. |
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MGT425
(5 Weeks) |
Issues in Ethics |
3 |
| A study of representative ethical theories as they relate to various contemporary problems in management (business). Special consideration will be given to the application of Christian ethical principles to values clarification and decision making in the business world. |
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BUS220P
(3 Weeks) |
Managerial Accounting Prerequisite |
0 |
| This not-for-credit course is offered in a shortened and less in-depth manner. It is a basic course in accounting including an emphasis on understanding how systems work, analysis of transactions, journals, ledgers, and financial statements. Must complete with a grade of "CR" in order to proceed to ADM474. |
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ADM474
(8 Weeks) |
Managerial Finance |
4 |
| An overview of the fundamentals of financial administration emphasizing the development of the issues and techniques involved in the cost of capital, capital budgeting, cash budgeting, working capital management, and long-term sources and uses of funds. |
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MKG353
(5 Weeks) |
Sales |
3 |
| A study of sales effectiveness, management of sales activities, the character of the marketplace, and development of creative selling skills. |
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ECO330
(5 Weeks) |
Applied Microeconomics for Business |
3 |
| An overview of microeconomic theory as it relates to the individual business. Microeconomics introduces the student to the overall environment in which business functions. Economic analysis explains the uses and limits of opportunity cost, marginal analysis, and market structure in managerial strategy. |
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MKG346
(5 Weeks) |
Consumer Behavior |
3 |
| A study of major factors that influence consumer purchase behavior. Such factors as cultural, social, personal, and psychological are studied. Special emphasis is given to the buyer decision-making process. |
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MGT460
(5 Weeks) |
International Issues in Business |
3 |
| A study of the issues created by the internationalization of markets and competition for both small proprietorships and large corporations. Included will be discussion of problems in establishing overseas markets, financing production abroad, legal restrictions, cross-cultural interactions, foreign and domestic tax complications, and theories of world trade. |
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MKG357
(5 Weeks) |
Advertising |
3 |
| An in-depth study of the administration of advertising, consumer advertising, industrial advertising, and professional and trade advertising. Actual advertisements will be developed and tested for effectiveness. |
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ADM447
(5 Weeks) |
Business Law |
3 |
| A review of the legal requirements facing business enterprise, including bailments, bankruptcy, sales, negotiable instruments, and key points in the development of modern business and commercial law. |
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ADM448
(5 Weeks) |
Strategic Planning |
3 |
| Students will develop or improve skills in the critical areas of applied organizational research and managing the planning process with a focus on strategic and operational planning. |
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MKG398
(6 Weeks) |
Marketing Research |
3 |
| An in-depth study of the various methods of marketing research. Both quantitative and qualitative methods will be taught in the course. Students will be involved in the development of an actual marketing research project. |
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MKG496
(6 Weeks) |
Marketing Seminar |
3 |
| A seminar for senior marketing students focusing on current issues and special marketing topics. Student-led discussions and presentations, as well as guest speakers, are used extensively in the classroom portion of the course which provides two hours of credit. Students prepare two presentations, one oral and one written, to satisfy the third credit hour. |
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