About the Program

The Bachelor of Science Degree with a major in Marketing (BSMK) is an academic program designed for working professionals in a marketing or sales department, or for those desiring to move into these areas. This major is designed to prepare students to become more effective within a competitive marketing arena. It is centered on the core marketing function and includes marketing of products and services, sales, sales management issues, marketing communications, and applied marketing research. While marketing is the core of the program, the major also equips students with general business skills and a working understanding of fundamental economic, financial, and general management principles.

Indiana Wesleyan University is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools, www.ncahlc.org; 312-263-0456.