Indiana Wesleyan University

Adult and Professional Studies

World Changer Initiatives

 

Facilitator name:  Dawn L. James

 

Course name & number:  MGT 541 and MGT 421

 

Ways in which this class incorporates world changer ideas

 

Marketing students are required to complete a strategic marketing plan on a business, product or service. The opportunity is provided to the students to create the plan on an actual company or non-profit in the community that is in need of a marketing plan.  It is a win-win situation for both parties.  The business or organization receives a professionally done plan and the students gain actual, practical experience while performing a community service. Not to mention, they can add it to their resume.